To promote my listing, we sent out a mass email, inviting agents and their clients to the open house. My condo sold that weekend, at a record price... and I ended up with a small group of other agents wanting to send out emails to promote their listings!
The email blast business was born. Fast-forward over a dozen years, and we've come a long way, baby, now serving three full provinces (rather than just Vancouver).
We've sent out over 4,000 email blasts for over 500 agents and businesses. We have a custom software setup and a database of every REALTOR® whose email address we could find, in BC, Alberta and Ontario.
AND we continue to comply with the Canadian Anti-Spam Law, to boot. Woot!