To promote my listing, we sent out a mass email, inviting agents and their clients to the open house. My condo sold that weekend, at a record price... and I ended up with a small group of other agents wanting to send out emails to promote their listings!
The email blast business was born. Fast-forward almost fifteen years, and we've come a long way, baby, now serving three full provinces (rather than just Vancouver), all in compliance with Canadian Anti-Spam Law!
We have a custom software setup and a database of every REALTOR® whose email address we could find, in BC, Alberta and Ontario.